The World Environment Day 2008 at Centre for Environment Education (CEE), Ahmedabad focused on the theme customized to the Indian context, "CO₂, Pick Right! Towards Sustainability and Growth". This positive message was reinforced through all activities, games and competitions. People were presented with a bouquet of options like puppet shows, film shows, face painting, pottery making, best out of waste, Pandora’s box and a fashion show that made everyone want to ‘pick right’. Competitions like make your own cloth bag, treasure hunt, slogan writing, quizzola, and photography showed how innovative one could be in interpreting the theme.

The youth group aka ‘Green Riders’ who had been working on the Youth and Climate Change campaign over the past month created a theme pavilion. An exhibit of the banners, posters and other resource material that they had developed through the campaign was put on display. They presented a street play, ‘Seekh’ (Learn), speaking to people about how if we don’t learn now, it may be too late. Students from Anand Niketan also put up a Bhavai (folk drama) and a puppet show highlighting the need to clean up the world.

The activities came to a close with quizzola and the prize distribution. Prizes were given to people who had come to the venue on a bicycle, walking or on an electric bike. The 'Kaun Banega Bharat ka Paryavaran Ambassador' campaign was launched before the closing ceremony and received an overwhelming response of people casting their votes into the ballot box that was placed at the venue.

A two-day food festival treated people to traditional Gujarati and Rajasthani dishes like keri-no-baflo, Varyali-nu-sharbat, Findla Sharabat, mahua-na-laddu, Raab, chaas, khichu, roti and ras. Many of these foods and beverages have been substituted by synthetic options and are slowly becoming rare palate pleasers. Organic commodities like honey, jaggery, soap, organic colours etc. were also available at stalls.

Media coverage for the event in print media was in three major English dailies Times of India, DNA and Ahmedabad Mirror and via radio on All India Radio, Radio Mirchi, Radio One, and MyFm. The Sponsors were Print Vision, Bharti Airtel, Yo Bykes and Pujan Decorators.