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Information
Education and Communication strategy to strengthen compliance
with the Montreal Protocol
CEE is implementing an integrated
information, education and communication (IEC) strategy
to strengthen compliance with the Montreal Protocol
on substances that deplete the Ozone Layer in 24 countries
in South, South-East Asia and Pacific regions.
The Need
Several Article-5 countries (with reference to the Protocol)
that committed to the phase out of Ozone Depleting Substances
(ODS) are presently in the compliance phase. These include
24 countries in the stated regions. The compliance phase
is a very complex period in the phase out schedule.
All financial assistance for changing over to alternatives
would have already been received during the adaptation
phase, calling for prudent management and augmentation
of resources to carry out the remaining capacity building
tasks by ensuring that all concerned stakeholders are
reached and appropriate information and training are
provided to adopt alternatives. It is equally important
to caution them about the consequences of non-compliance
and the need to curb and steer clear of such issues
as trade in contraband ODS.
The Approach
The integrated IEC strategy proposed by the UNEP ROAP
(Regional Office for Asia and the Pacific) is therefore
need-based and adopts a three-pronged approach.
1. A database of all awareness materials produced by
the 24 countries is expected to help easy and rapid
adaptation for the benefit of each other, avoiding duplications
of efforts in compiling and disseminating information.
2. A network of media specialists/journalists is set
to emerge on the basis of orienting them to the issues
which determine the degree of compliance. These media
specialists could help articulate options for overcoming
barriers in the respective countries and in the process
help rapid dissemination of information.
3. An analysis of the various sector-specific strategies
is expected to help identify opportunities for augmenting
information support activities with financial and technical
support to be derived from sources other than the Multilateral
Fund.
CEE implements the integrated IEC
strategy by
1. Interacting with the Heads of the National Ozone
Units in the 24 countries
- Gathers awareness materials and
develops the database
- Provides guidance on the assessment
of sectoral strategies and options for seeking technical
and financial support to implement awareness generation
activities in addition to carrying out reality checks
on the needs of the stakeholders' vis-à-vis
barriers faced by them
2. Identifying media specialists/journalists
in the 24 countries and provides technical assistance
on understanding various aspects of the Protocol and
the implementation process; in addition to creating
the network
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