Rural & Urban Landscapes Free of Dry & Plastic Waste

Project Background

The consumption of plastic in India is increasing by a compounded annual growth rate (CAGR) of 10% every year. It is estimated that shortly by 2022, India’s production from virgin plastics would reach a figure of 20.0 million metric tons (MMT) while plastics consumption presently in 2020 is nearly 11.0 MMT. This prioritizes the importance of circular economy approaches usefulness. Reuse, Reduce, Refurbish, Repair, Recycling, and Recovery of the plastics waste (resource/product) in the overall economy of plastics. The per capita consumption of plastic in India is 11 kgs per person, which is much below the world average per capita consumption of 28 kgs per person. (Figures 2015) The project is designed to address the circular economy approaches for plastic to be seen as resource or a product than waste.

The project recognizes the way forward must be in promoting a more zero waste approach - zero landfills, zero littering, zero plastic burning and zero emissions, zero residues and zero wastages in plastic waste management.

The proposed project will focus in meeting the following thresholds:

Minimize negative impacts and risks to environment and to human health in the pilot areas in
both rural and urban and promoting a zero-waste approach - zero landfills, zero littering, zero plastic burning, zero emissions, and zero wastages in plastic waste management in rural and urban spaces in India,

Enhancing more participatory, integrated sustainable plastic waste management practices, through a socio-technical model-collection, segregation, transportation, processing/manufacturing and recycling/End of life/Co-processing, its institutionalization with respective national and state governance mechanisms.

Ensuring compliance with regulations to have efficient use of material resources and improved socio- economic conditions of waste pickers and informal sector. The project focus is to have systems and processes in place to have an inclusive growth for the informal sector. Bring the informal recyclers into the formal organised and structured sector. This will help better in the recycling industry and in line with the plastic waste management Rules, 2016-2018 and the Swachh Bharat Mission I and II in India.

Multi stakeholders approach as an integrated model to address better dry and plastic management with support from HDFC BANK and cofinancing (both in-cash and in-kind) from the state and central government funds, NGOs/ Companies contributions as waste management agencies (WMAs), by establishing an Swachh  Sustainable Business Models (SSBMs) for improved plastic waste management, piloted andimplemented in 10+ cities and 140 villages in a state by establishing – dry waste material recovery and recycling facilities as Swachh Centres (SCs), in line with the emerging MOEFCC GOI “National Resource Efficiency Policy” and the “National Materials Recycling Policy”.

Better Institutionalization in the project both for the informal sector and waste pickers working in the Swachh Centres (SCs), and in the ULBs in both the rural and urban spaces for a more sustainable solution.

Project Expected Outcomes:

• Better managed 40,000 tons plastic in 3.5 years in 10 cities.
• Better sustainable models established in the cities in partnership with the Urban Local Bodies (ULBs) in the areas of operations.
• Check 125,000 MTs of CO2 emissions.
• Construct 10 material recovery and recycling facilities (as Swachh Centres).
• Empowered communities of practice in the plastics ecosystems taking better ownerships and responsibilities to address Circular Economy systems thinking as we go in the journey.
• Enhance the socio-economic conditions of more than 4000 waste-pickers while developing an economically sustainable circularity approach.
• Systemic approach set up in rural areas for waste management in line with SBM Rural 2.0.


Delhi Office
Prabhjot Sodhi - [email protected]
Rohit Maskara - [email protected]

Funding Organisation