Community Outreach Campaign in West Bengal

An environmental awareness campaign on ‘Conservation and Significance of Trees’ was conducted under the Urja Chetana programme on February 27, 2018 in 24 Parganas (North and South) of West Bengal.

The students performed a street play at various spots to sensitise the community on the significance of conserving trees and thus, in a natural way, improving the air quality of the region. This play also communicated the relationship between the trees and various components of the ecosystem. The rally, with students enunciating slogans, was the cynosure of attention for the community. Shri Sudip Polle, Councillor, ward no. 123, Kolkata Municipal Corporation, motivated the young students to continue making people aware of the need to grow trees to help mitigate air toxicity. The participants were students from Kumar Ashutosh Institution, Hare School, St. Paul’s High School, Baidyapara High School and Jagatpur Rukmini Vidyamandir, which are active urban government schools of the region.

About 55 students and nine teachers participated in the campaign held at Sealdah Station (North 24) and Shakher Bazar (South 24) simultaneously. The campaign was able to sensitise about 850 common people on the issue.

‘Urja Chetana’ is a CSR initiative of CESC Ltd. with Centre for Environment Education (CEE), Kolkata as the implementing agency. It is an environment sustainability education programme being implemented in 30 schools in and around Kolkata since 2012.